Meet the Founder
Yesha is a passionate leader who embodies the spirit of determination, creativity, and empathy. With years of experience, Yesha has honed her wordsmith, strategist, and visionary skills. Her unique perspective has been instrumental in shaping Gritwriters into the trusted copywriting and content marketing business it is today.
Beyond her professional achievements, Yesha is passionate about supporting and uplifting others. She believes words are powerful and can influence positive change in the world. She seeks opportunities to use her words to give back to communities through mentorship, educational initiatives, and charitable collaborations.
Understanding the power of words, Yesha created Gritwriters LLC to help businesses improve their marketing content to attract and engage potential customers. Gritwriters is a fully remote team equipped to provide content creation services so companies can focus on product building.
We look forward to helping you achieve your content marketing needs.
Yesha Lester
Founder | CEO | Lead Content Creator
Our Story
Although I wrote plenty of technical and non-technical documentation as an engineer, I was not a good writer. I knew my writing skills could improve, but I did not let that discourage me from taking a leap of faith and pursuing a new career path. Inspired by Angela Duckworth’s book Grit, I was determined to enhance my skills for my newfound passion, writing. As a Technical Writer with limited experience, minimal opportunities were available, so I created my own. I completed a technical writing certification course and started an independent contracting business to offer my services, gain experience, and build my portfolio.
After working with many clients, I observed a common pain point. Growing SaaS companies needed help articulating their product value to consumers and providing helpful documentation to improve the customer journey and onboarding experience. However, documentation was often the last priority, as resources were allotted for product building. Understanding the effects of inadequate documentation on the company and consumers, I wanted to create a solution that would enable businesses to prioritize documentation without exhausting their current resources.
GritWriters LLC was created to offer services to help businesses convey product value while producing or enhancing product documentation to improve the customer’s experience. Our remote team is fully equipped to focus on the docs, allowing businesses to focus on product building. Our blog will also share knowledge and resources with technical writers, copywriters, and product managers to improve product documentation, learn best practices, and more so that when resources become available, they have all the information they need to produce great docs!
Thank you for taking the time to get to know us! We’re excited to support and optimize our clients’ user documentation experience (UDX).
Our Mission
Our mission is to support our clients in improving their engagement with customers by creating valuable content that builds brand loyalty and supports their customer’s experience.
Our Vision
Our vision is to create a world where everyone can access resources and best practices to enable technical copywriters and businesses to produce valuable content with ease.
Our Core Values
Courage
Gritwriters face challenges heads on while fearlessly innovating and taking risks.
Awareness
We remain consciousness and that drives understanding and empathy towards our clients.
Perseverance
Relentless in our determination, We hold ourselves accountable to achieve our goals.
Optimism
Gritwriters remain optimistic in the face of challenges or change. We will prevail.
Passion
We fuel our success and drive with authenticity and eagerness to continuously learn and grow.
What Our Clients Say
Why Gritwriters?
We are writers with grit, meaning goals are set and followed through with passion and perseverance. Through our values, we will champion the interests of our clients and enhance the end-users experience.
We are writers with grit, meaning goals are set and followed through with passion and perseverance. Through our values, we will champion the interests of our clients and their customers.
Have a Project on mind?
We can help you bring your content marketing to life. Let’s talk about what we can build and improve together.
